GOAL: Enhance customer engagement by delivering personalized offers tailored to individual preferences.
SOLUTION: Implemented a modern Data Warehouse (DWH) solution to centralize data management. Utilized advanced Recommendation Machine Learning (ML) Models to develop personalized offer strategies. Integrated real-time data ingestion and reporting capabilities. Deployed an ML-driven recommendation and pricing engine to optimize offerings and pricing strategies.
BUSINESS OUTCOME:
-
Successfully enhanced customer engagement, resulting in improved satisfaction, higher conversion rates, and sustained revenue growth.
-
Achieved a remarkable 28.2x ROI on a $2M investment.
-
Generated a substantial annual revenue of $91M with a margin of approximately $56.4M.
-
Deployed the solution within a record time of just 5 months.
-
Partnering with leading OTAs, we navigate data management complexities to achieve unparalleled success in today's competitive landscape.